CryoClear was new to the market and needed a launch plan. We started with positioning, created their very own “It Girl” and off we went.
The product is a CO2-based cryotherapy product targeted to the dermatology/aesthetics market. Its -79° C freezing temperature allowed a very safe and effective treatment for age spots, sun spots and skin tags versus liquid nitrogen. And it could be used in conjunction with chemical peels or microdermabrasion to achieve superior results.