Johnson & Johnson Pediatrics

Samples and resources are king in the pediatric space. And for years pediatricians had splintered access to brands underneath the J&J umbrella. We recognized the power of the sum and started a simple platform where all subscribers received a monthly, curated box filled with goodies. We even named it—J&Js very own Bundle Box.

4,800 subscribed in the first month, and within the next six, it rose to ~20k. To boot, reorder rates increased from an average of once a year to four times. It’s still going strong today.