Lee Hecht Harrison

LHH wanted a rebrand, and casted a wide net of agency recruitment—so wide that it reached globally. For us, it started with a three-man team in Ambler, Pa., and ended in world domination.

The Positioning: LHH helps companies simplify workforce transformation so they can accelerate their performance and reduce risk.

The Tagline: Engage. Simplify. Accelerate.

Engage: Partner with Lee Hecht Harrison. Simplify: Our unique selling proposition, what we do so well. Accelerate: The end benefit—our hit-the-ground-running promise.

Put it together, and it’s a two-, then three-, then four-syllable build that’s both an imperative and a call to arms. It requires no explanation. And it sounds smart because it is smart.